DENVER, Sept. 8, 2015 /PRNewswire/ — Atkins Nutritionals, Inc., a leader in the weight-management category, announced today that Alyssa Milano is the new spokesperson for the brand. As a working mom, the actress is committed to leading a healthier lifestyle. Backed by more than 80 published scientific studies, Atkins is a long-term, well-balanced program with reduced levels of refined carbohydrates and sugars, encouraging the consumption of protein, fiber, fruits, vegetables and good fats.
“I’m on a journey to become my best, healthiest self, and as a busy mother of two, that means finding a lifestyle that works for me and is easy. I did my research and found that the compelling science behind Atkins shows it not only helps you lose weight, but improves health too,” said Milano. “Cutting carbs and sugar has already made me feel better, and I don’t have to give up my favorite foods because Atkins offers great low-carb options. I’m excited to share my story with people and learn from them too, in the hope that together we can find a better path to wellness with Atkins.”
Milano is inviting people to join her on her weight-loss journey at Atkins.com, where they can share their progress and receive tips and advice for eating low carb. All Atkins tools – the mobile app, meal planners, shopping lists, recipes – are 100 percent free, as is the Atkins’ community, which offers forums with other Atkins followers to keep people motivated. Additionally, Milano is appearing in national advertising, including television, print and a digital media campaign that includes Atkins Success Stories, featuring two women who speak candidly with Milano about their own Atkins journey to weight loss and better health.
“Alyssa is an actress, host, businesswoman and philanthropist. As a busy working parent, people can relate to the same struggle to find a balance in making smart choices to eat healthier. We believe she will be an inspiration to those seeking to look and feel better about themselves,” said Joseph Scalzo, president and chief executive officer of Atkins Nutritionals, Inc. “Alyssa is a champion of important causes, and she believes in our cause of educating consumers on how to eat smarter by reducing carbs and sugar for overall health, and to lose weight too.”
Since beginning her Atkins journey, Milano has been eating a wide array of vegetables, healthy fats like olive oil, avocado and nuts, and proteins such as chicken and fish. Atkins limits carbohydrates (sugar), so the body burns fat for fuel. This approach leaves the body steadily fueled, and weight is lost, even when more calories are being consumed. Steady fueling leads to constant energy levels all day long, and less hunger and cravings, so individuals can lose weight while feeling satisfied. The science behind the Atkins principles has been proven by more than 80 clinical studies. To follow Milano’s progress with Atkins, visit Atkins.com.
